Skip to main content
Leads come from two places.

1. Someone asks for information

A visitor uses the Request Program Information button on your public program or class page. Here is what happens:
  1. They enter their name, email, and phone, and send the form.
  2. They get a confirmation email saying the request went through.
  3. You get an email with their details and what they asked about.
  4. A new lead appears in Program Dashboard → Leads.
Now you can call or email them, and record what happened in the lead panel.

2. Someone starts checkout and stops

A signed-in visitor opens the checkout page for a class or a course, then leaves without paying. Here is what happens:
  1. A lead is created, so you can see who was interested. If they already had a recent lead for the same thing, that one is reused instead of a new one being made.
  2. Up to three reminder emails go out automatically. See Cart abandonment emails.
  3. If they come back and finish, the lead is marked Converted and the remaining reminders are cancelled.
This is the quiet one. It catches people who were ready to buy and got interrupted, and it often converts them without you lifting a finger.

See also