What you see per send
What “Delivered” actually means
A send is counted as delivered when the email provider accepts the message for delivery and reportsemail.sent or email.delivered on its webhook. It is not a confirmation that the recipient opened or read the email — open tracking is intentionally not included.
What “Failed” covers
A recipient counts as failed if any of the following happens:- The provider rejects the address (
email.failed) - The message hard-bounces (bad mailbox, closed domain)
- The provider rate-limits us and retry attempts exhaust
Bounced, which excludes them from all future sends.
Unsubscribes
Every email contains a per-recipient unsubscribe link. When a recipient clicks:- They land on the public unsubscribe page.
- Their contact’s email status flips to
Unsubscribed. - They are excluded from every future send from your organization.
Resending to the same audience
You can re-send to the same custom list or audience — the send history is additive and does not block you. Be aware:- Unsubscribed and bounced contacts from past sends will be automatically excluded from the new send’s recipient count.
- The recipient count you see in the composer is the current eligible count, which may be lower than a previous send to the same audience.
Troubleshooting a failed send
If an entire campaign shows statusFailed, common causes are:
- Missing organization address — Organizations must have a street/city/state/zip set for the CAN-SPAM footer to render. Add it in organization settings and re-send.
- Missing connected
fromemail — The platform sends fromteam@firstrespondershub.comby default. If this is failing repeatedly, contact support. - Quota exhausted mid-send — If you hit the monthly quota while the job is running, remaining recipients are skipped. Upgrade and send to the remaining list.