What each row shows
What “delivered” means
It means the email provider accepted the message and delivered it to the mailbox. It does not mean anyone read it. There is no open tracking, on purpose.What “failed” means
A recipient counts as failed when:- The provider rejects the address.
- The message hard-bounces — a bad mailbox or a dead domain.
- We are rate-limited and the retries run out.
Unsubscribes
Every email has an unsubscribe link that is unique to that person. When someone clicks it:- They land on your unsubscribe page.
- Their contact status changes to Unsubscribed.
- They are left out of every future send from your organization.
Sending to the same list again
Nothing stops you. Two things to know:- Anyone who unsubscribed or bounced since last time is dropped automatically.
- The recipient count in the composer is today’s count. It can be lower than last time for that reason.
When a whole send fails
If only a few recipients failed inside an otherwise good send, you do not need to do anything. Their status updates on its own.
See also
- Email campaigns — Writing and sending one.
- Unsubscribe and compliance — The legal side.