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Email law in the United States is called CAN-SPAM. Every campaign you send from Contacts follows it automatically. You do not have to build any of this. You do have to know what it does.

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What is added to every email

You cannot turn these off.
If your organization has no mailing address saved, sends fail. Add it in Organization profile before your first campaign.

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What happens when someone unsubscribes

  1. They click the link and land on a page at firstrespondershub.com/unsubscribe.
  2. The page names your organization and says what they are opting out of.
  3. They click Unsubscribe. That is the whole thing — one click.
  4. Their status changes to Unsubscribed right away.
Unsubscribing is per organization. Someone who unsubscribes from you can still hear from a different school on FirstRespondersHub.

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Who gets left out of a send

Anyone marked Unsubscribed or Bounced. They are removed twice: once when the recipient count is worked out, and again when each message is actually sent. So the number you see in the composer is already the real number.
You cannot put someone back on the list yourself. If they want back in, they have to sign up again through your public form or at checkout. That rule is what keeps you compliant.

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Bounces

A hard bounce means the address does not exist, or the domain refuses mail. That contact is marked Bounced and left out of every future send. This is protecting you. Mail providers watch how many of your emails bounce. Too many, and your good emails start landing in spam. A soft bounce — a full mailbox, a server having a bad day — is not marked. The provider retries on its own.

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What you need before you can send

  • An email address for your organization
  • A mailing address: street, city, state, ZIP
  • A plan that includes email campaigns — see Plan tiers and limits
  • Quota left for the month

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What is still on you

We handle the plumbing. You are responsible for:
  • Having permission to email the people you added or imported.
  • Honest subject lines and honest content.
  • Sending at a sensible pace. Even inside your quota, hammering a list that never opens anything hurts your deliverability — and everyone else’s.