Attribution

Attribution answers the question every training program asks: which of the things I do actually fills classes? Open it from the sidebar under Insights → Attribution.

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How it works

You make a tracking URL for each place you advertise. Anyone who clicks it is tagged, and the platform follows them all the way through to an enrollment. So instead of “the Facebook ad got 400 clicks,” you get “the Facebook ad got 400 clicks, 12 information requests, and 4 paid enrollments worth $3,400.”

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Making a tracking URL

Click New tracking URL and fill in: Give the link a name you will recognize later, like Meta — April EMT — Stratford lookalike. Then use that URL everywhere instead of your plain page address.

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Reading the report

Switch between Per source (all your Facebook traffic together) and Per link (one specific ad). Enter your ad spend and you can see what each enrollment actually cost you.

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Example

You spend $300 on Facebook and$150 on a local newsletter for your April EMT class. The report shows Facebook brought 620 visitors and 2 enrollments. The newsletter brought 45 visitors and 5 enrollments. Facebook looked busier. The newsletter filled the class. Next time you know where the money goes.

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See also

• Where leads come from — What happens after someone clicks.
• Pipeline metrics — What your leads are worth.
• Dashboard — The short version.